Intuit Now Allowing Banks And Credit Unions To Private Label Mint

Monday, April 08, 2013 09:50
Intuit Now Allowing Banks And Credit Unions To Private Label Mint

Tags: competitors | online financial advice

Intuit Inc. is making Mint, its popular online personal finance solution, available to financial institutions, "giving them a new way to build deeper, trusting relationships with banking customers through digital branches."

This Website Is For Financial Professionals Only

Intuit, which acquired Mint in 2009, says more than 12 million people use to manage their finances and have identified savings of more than $30 billion toward their personal goals.


According to a press release, Intuit hopes to incorporate Mint on banking sites later this year to "help financial institutions position themselves as trusted advisors."


Mint aims to show customers their entire financial picture in one place, organizing spending from more than 19,000 financial accounts into categories and displaying how they spend their money and offers "free actionable advice on how to save money." In addition, it offers a suggestion engine to recommend products and services from a financial institution that are specific to an individual's situation "at a time when they are most interested in learning more." It works on iOS and Android mobile phones and tablets.



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