What Was The Most Important Thing Advisors Did To Improve In 2008?

by Andrew Gluck 1/13/2009 10:19:00 AM

Last week, we asked advisors what the most single most important thing they did in 2008 to improve their business. Below are answers from 132 advisors.

Organize my client base better and create a web site
Buy Treasuries
Raise assets
Communication with clients
Hire wirehouse brokers
Kept in close contact with clients and prospects
Be highly communicative with clients
Maintain constant communications via phone and email
Upgraded technology
Increase client contact
Invest in infrastructure to enable us to better withstand the current circumstances. Projects such as paperless office and PMS change.
Work on our practice management.
Solidify my relationship with a large CPA firm.
Network with other professionals
Communicate with centers of influence
Additional product set with recurring revenue
Networked better
Generate new clients
Sell equities and cut costs
Redo our website
Stay in the business and fight
Hire staff
Communicate with and maintain existing client relationships
Advertize and market through networking
Our investment process paid off and protected our clients assets.
Be persistent
Identify prospecting techniques that work.
Communicate with clients more frequently.
Added a junior advisor
Streamline procedures and technologies
Maintain 98% of my current clients by providing ongoing advice and taking advantage of opportunities presented by the downturn.
Stay in contact with clients.
Hire another CFP
We hired additional financial planning staff to continue to grow the business
Develop an additional service
Eliminate any remaining transactional compensation
Increased marketing effort and budget.
Focused on client satisfaction and retention
Stay in contact with current clients and making calls to gather additional new clients.
Start using e-Money
Service existing clients better
Improved tracking of my activities with relevant metrics
Earn a Master's Degree in Personal Financial Planning and begin developing a holistic and comprehensive wealth management offering.
Systemize... Expand comprehensiveness of planning... And raise prices
Although revenue in 2008 declined about 13% from 2007, increased client contact and empathetic listening strengthened existing client relationships.
Move out of a home office into professional space and begin networking
Advance technology
Stayed away from trends and invested conservatively but clients still lost 20% to 30%. Still I suspect that many lost 50% or more once the true valuations of hedge funds and real estate are known.
Marketing
Constant contact
Moved to an Independent B/D
Get more help
Client contact
Increase my network activity.
Stay in contact with existing clients.
Improve referral sources
Hired a virtual receptionist and attained CFP certification.
Name change and monthly newsletter
Be there for my clients.
Continue the transition from focusing on product sales to making my clients part of a process and selling a process rather than a product.
Build Alliances with other professionals such as CPAs, estate planners, divorce lawyers, and other centers of influence.
Move to Florida and take the Bar Exam.
Training and education on practice management and marketing
Attend more continuing education
Go to more networking events. Join NAPFA.
Client contact
Increased life insurance planning
Add website
To use a contact & building relationship system
Stop being a CPA after 35 years - now a planner with all appropriate licenses - just started to use NaviPlan
Stay in close contact with my existing clients and ask for referrals
Marketing
Go paperless
Increase the service level and fees to existing clients
Concentrate on building client relationships in the financial planning area exclusively
Better marketing and follow-up
Signed up for Nick Murray's monthly newsletter
Talk to clients
Going independent!
Using alternative investments;
Market new loss protection programs
Protect my clients assets to a great degree.
2008 was the first full year that I was independent and was a transitional year. Unfortunately, that transition was impaired by the market downturn.
Streamline processes
Kept in touch with clients and advisors I am supervising with lots of information and encouragement.
Expand into estate planning
Hire an assistant
Expand business market services to include NQ retirement planning
Just tried to survive and improve on asset management systems, especially in the 4th quarter.
Hire an administrative assistant.
Communicate with my clients
Opening my own register investment advisory firm registered in the state of GA
Increased marketing effort and added to value of services to my clients
Start holding public seminars.
Hired a new client service person to replace one that was becoming ineffective.
Increased Estate Planning services...
Communicate with Clients
Acquire an assistant
Provided more communication to clients
Stay in touch with my clients on a bi-weekly basis
Pro-active frequent contact with existing clients as financial crisis developed
Used Annuities to secure a few people who felt too exposed to the market's whims
Building relationships with prospects and clients.
I gave more workshops to existing clients.
Keep in touch with clients
Developed my staff's expertise and commitment to the firm
Moved most clients to money market in September until now
Higher degree of service to existing clients
I wrote more group insurance and added new groups and worked to conserve exiting business
Keep in contact with my clients
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Start drip marketing and client communication program.
Be in touch with clients and prospects.
Charge more for financial plans
Held conference calls for clients
Expand client base
Expand the importance of financial planning with our existing clients and new prospects
Slow down and focus on communication. Also, focus on values-based financial planning to give clients' a larger picture of their financial lives.
Create a Marketing Plan
Reach out to clients more frequently.
Communicate with clients
Write articles
Be focused on who my targets are and how best to serve them. Charge retainer fees.
Add NaviPlan
Leave Wachovia!
Add staff
Focus on profitable activities versus less profitable activities, delegate more, hire full-timer, Fire two employees in short order because they did not have a good work attitude.
Expand fee based platform
Took over another broker's business.
Be more focused
Get out of the office and market.
More research

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