Hand-Picking Prospects On LinkedIn®

by Advisor Products 3/27/2009 8:24:00 PM

Social networking is exploding, and financial advisors are part of the trend. Today’s session of the Financial Crisis Webinar Series featured John Comer, a marketing coach to advisors, who spoke about how advisors can use LinkedIn to identify and build relationships with new prospects. Over 550 advisors registered for the session. View Replay        Comer_Presentation Slides


Compliance Issues Posed By Linkedin, Twitter, Blogging, & Social Networking
When an IA rep uses Twitter to send a link to an article at Money.com to clients and prospects “following” him, is that communication subject to SEC advertising rules? How about when a registered rep does the same thing?

And how about if you” tweet” about a blog you posted? Can you even write a blog?
And what about allowing commenting on your blog? Is that allowed?

Does posting a “recommendation” by a client on your Linkedin profile constitute a testimonial and, thus, violate SEC rules? What if clients don’t recommend you as a financial advisor but just opine on your character or integrity?

Blogs, Linkedin, Twitter, and other social networking websites are incredibly exciting marketing mediums. But before you dive in, you must know the compliance rules you face.   

In this session, you’ll get straight answers from MarketCounsel, one of the country's leading business and regulatory compliance consulting firms.

CFP attendees eligible for one CE credit.  

Register now       Presentation slides (.PDF)   Presentation slides (.PPS)

 

See Replays Of All Financial Crisis Webinars And Schedule Of Upcoming Sessions 

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3/16/2010 8:19:43 AM

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The Crisis Webinar Series, hosted by Advisor Products, is a free weekly webinar presentation that addresses key issues affecting independent financial advisors during the global economic crisis. Presenters are experts in investment management, financial planning, firm efficiency, advisor technology, business coaching, and client service and have helped advisors with techniques for managing portfolio risk, identifying investment opportunities, boosting revenue, gaining referrals, and strengthening client relationships during today’s challenging business environment.

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Advisor ProductsAdvisor Products
Advisor Products provides marketing and technology solutions for over 1,800 independent financial advisory firms. The company organizes the Crisis Webinar Series to support the independent advisory profession during a time of tremendous difficulty after the fallout from the credit crisis. Advisor Products believes that by utilizing techniques taught in these webinars, the independent advisory industry can survive and even thrive through the recession.

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